CVS Internal assesment Research Paper Example | Topics and Well Written Essays - 500 words

CVS Internal assesment - Research Paper Example They create visual representations that show the customers’ position in relation to client’s tastes and the competing brands (Ranchhod & Gurau, 2007). A marketing strategy is a process in which an organization uses its limited resources to maximize its greatest opportunities with a hope to gain or retain a competitive advantage (Metcalfe & Warde, 2002). The CVS is a leader in pharmaceutical services industry. This happens through delivery of customer prescriptions. The company also helps customers to access medicines easily. CVS Caremark uses a number of marketing strategies to deal with its competitors. CVS Caremark is positioned in convenient locations to easy customer access. The company offers 24 hours service. These two strategies make CVS Caremark’s products easy to access especially for those who like frequent glossary shopping. The company’s biggest challenge is high competition in the market environment (Dibb & Simkin, 2008). CVS Caremark is working towards winning customer trust, confidence and loyalty. The company is using the social media as a strong marketing tool. The company also gives customized offers from its local stores. CVS Caremark after reviewing its marketing strategies claimed that customers were more informed and involved in their healthcare products than ever. Walgreens was a relatively small company a few years ago. However, the company has undergone a transformation which has made it prosperous. Walgreens developed a desire to pay more attention to the needs of its clients. This was particularly done to the young mothers who had multiple children. This means the company was investing for more sales with these mothers in the coming days. The company also built strong internal relationships strategically. They included functional interdepartmental relationships. This is because the CEO of the company believed that relationships and connections are necessary for the entire company to