Operational Management of Airlines Industry-Samples for Students

Question: Discuss about the Operational management of Airlines industry of Australia. Answer: Introduction Operations management refers to a particular area of management that remains concerned with controlling and designing the procedure of organisational operations, process production and redesigning of the operations. It includes the responsibility for making sure of organisational operations and only some resources can be used for meeting the needs of consumers. For the study, a well-known organisation, Qantas has been selected. In the study, the Airlines industrys operational aspect is discussed effectively and Qantas operational strategy is discussed as well. Operational management of Airlines industry of Australia Airlines industrys operational management includes the organisational aspects of the transporational industry. Managers perform their work for the airlines in an effective manner and they ensure the organisational operations run in a smooth manner. The operational management remain involved into revenue management, flight management, enforcement of safety, marketing and employee recruitment (Cascio 2018). The operational planning of the organisation is creating a plan that remains operationally amendable, achievable and recoverable at low possible cost. Operational control refers to controlling deviations from the plan in a cost efficient and service centred manner (Kowalkowski et al. 2015). The frequency and complexity of regular operational decisions and necessary planning changes are increasing rapidly. For the operational management team of Airlines industry, each and every day has been scheduled for irregular operations from the whole procedure of planning phase to the particula r day of performance (Bhattacharya 2014). The integrated operational planning gives the business a proper business structure and procedures, so that collaboration can be developed among business requirements and objectives in both scheduling and planning. The operational management enables the airlines for responding to the changes in the competitive and global environment. Integrated planning of operations remains crucial for organisational success in the airlines industry environment in todays world. The airlines industrys planning procedure can develop the organisational and infrastructure needs for providing support to planning and commercial goals, therefore, the airlines perform the activities in an effective manner. All of the airlines industry has some type of operations management procedure that can be used on a daily basis. However, many people do not completely understand the capability of service enhancement and the potential of cost management of a completely collaborative procedure. Operational departments remain tasked with coordinating and controlling proper execution of daily schedule of airlines. The operations managements major objective is to reducing the service, performance and irregular operations effect. An effective operational management must include the management of Airlines industry, effect of scheduled disruptions, giving quality service to various passengers and maximisation of revenue retention. Effective organisational planning and control can conti nuously search balance between quality of the service, reliability of operations, revenue enhancement and cost management (Comodi et al. 2015). A few industries manage various moving aspects, alliance marketing and airlines routes can be expanded, so that they can have an impact on different world events. Cost drivers of the operations management include marketing goals, scheduled complexity, aircraft assignment, crew training, crew staffing, proper utilisation, blocktime standards, scheduled options of recovery, scheduled goals of reliability, objectives of scheduled reliability and scheduled recovery (Heizer 2016). Operational managements reliability evaluation program includes root cause evaluation and allocation of effect. All of these aspects have an impact on the organisations cost and performance. The organisations option evaluation includes resources, time and adjustment of schedule. Other components of reliability analysis program are track results, implementation of necessary changes and collaborated review of advantages and costs. The measures of operational cost management include safety, productivity, maintenance, utilisation of crew resources, revenue and productivity. The components of cost measures include flight, technical and ground operations (Galliers and Leidner 2014). All of the aspects of flight operations include block hours per aircraft and pilots. The technical operations components include the maintenance of time productivity, utilisation of LLP and check yield. Operational strategy of Qantas The operational strategy of Qantas includes security, safety, maximisation of domestic position, sustainability, alignment with Asia, diversification and development at the loyalty of Qantas, investment in brand and consumers. The organisation properly invests into the people with the help of effective development, assets and training for ensuring the fact that the operations remain safe. Effective procedures can be established for managing injuries for making sure that people get proper treatment and recovery. As far as frontline leaders are considered, they are provided right kind of resources and knowledge for shaping up strong culture of safety. Initiatives are targeted properly for ensuring people remain safe at the time of performing tasks without risks. Effective domestic business is considered major source of the earnings and flyer base. The organisations domestic organisation refers to the business strategy, therefore, Qantas serves effective service, travel market, full ser vice when Jetstar deals with price-sensitive consumers. Development and diversification are considered significant aspects of Qantas organisation. The organisation stays at the heart of the Groups effective competitive edge, so that consumer loyalty can be reinforced that the time of providing the diversification of earnings. The organisation, Qantas Groups goal is to serve the consumers in every market that they serve. They invest into new technology to provide people better technology and the consumers control can their journey. The Management teams service will be much faster than the standard of the industry, which allows streaming of entertainment and sports. The fundamentals of consumer service can invest in the fundamentals and training for approx. 24,000 frontline employees as these people know that they are keys to the companys reputation as the effective brand. The brand remains synonymous with the country and it represents the country in an appropriate manner. The communication strategy controls high investments and partnerships properly, so that these people focus on Australian excellence, action plan and these people work with effective communities (Baumgartner, 2014). The organisation has developed long-standing partnership with Contemporary Art in the year of 2016, so that it can be brought to the international audience. The organisation provides support to the development with the help of marketing partnerships and Australian Tourism. Jetstar and Qantas work effectively with partners for making positive effect on the opportunity and community. Many of the employees donate skills and time for the purpose of effective causes. These people stay in the procedure of finalising new plans and programs, so that Qantas can provide support to the employees in contributing to various causes that reflect organisational strategy. Big data help Qantas control operational disruptions and new schedule automates the evaluation of operations and passenger facts (Baumgartner 2014). Another significant business strategy is consumer knowledge and digital techniques, so these people can give more personalised service and creativity for the consumers. In the year of 2015 and 2016, people re-platform the organisation, Jester and Qantas websites, mobile applications that gets resulted in facts, shopping options and social media channels operate for almost 24/7. These people properly invest in the analytical skills and capacities across th e workforce (Campbell and Reyes-Picknell 2015). Conclusion Operational management refers to the design and control of the business, so that operational goals can be understood effectively. In the assignment, various types of operational strategies are all discussed properly. The organisational strategies include safety, security, domestic positions security, sustainability and so on. The significance of effective technology and innovation of the organisation is described in an effective manner. With the help of this assignment, analytical skills and capacitities can be identified in an effective manner. Recommendation Engagement of people behind shared objectives remain crucial to the transformation and training programs remain focused on cultural change and development along with regulatory frameworks, robust safety and policy training. Both of the airlines have extensive programs, they can focus on the organisational principles and language for underpinning empathic services. Reward and recognition of Qantas can be underpinned by the easy-to-use system and it provides training to 7,000 of the 1,000 employees. Jetstar and Qantas reward program can be effectively for giving people an opportunity for recognising and promoting organisational values. Like Qantas, the programme encourages everyday feedback into quarterly, annual and monthly awards. As far as outstanding performance is considered, the organisation pays proper cash bonus to the employees for two different consecutive years. The business professionals prioritise leadership and communication by the line managers as far as work can be understood. The organisations leadership frameworks remain focused on breadth and depth of the talent and the groups leadership programs go beyond the senior levels, so that 400 senior leaders, 3000 front-line leaders and 1000 people are provided proper training and techniques. One major business strategy of experience and thought is that the business professionals contribute to the organisational success. The organisations diversity strategy is that the organisation remain focused on the unconscious bias, so that flexibility can be accessed and recruitment can remain dedicated to the development of leadership. Energy efficiency is considered another significant aspect of the organisation, Quantas. 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