MARKETTING Essay Example | Topics and Well Written Essays - 250 words - 1

MARKETTING - Essay ExampleMoreover, IKEAs designs and variety were superb and the company always had the ability to adapt to the local environment (Gordon, 2004).2. IKEAs merchandise scheme revolves around getting closer to the customers. IKEA often invites customers to its stores, makes them spend some time there in return of gifts and let them have a unique pleasurable experience instead of a shop chore. When the story picks up in the press, it attracts more shoppers, more sales and more buzz. This cycle ensures the success of IKEAs marketing strategy (Bloomberg, 2005).3. IKEAs target market segment in U.S. is the middle class people who aspire to be stylish and cool. IKEAs products are not about tradition or conservatism. This cool quotient can be noticed in the design and layout of its products and stores (Bloomberg, 2005).4. IKEA should position its stores in the United States as places for great shopping experience for middle classes and especially youngsters. Its aim should not be to overhaul current players in the furniture or other industries. IKEA should rather try and take a leak a special space or niche for itself.5. Till now IKEA has faced a few issues in expansion in the US market. This has in the beginning been because the US customers in general prefer ready to made products and cant wait for a few days for them to be assembled. This is contradictory to IKEAs core business philosophy and manufacturing strategy. IKEA has tackled this challenge by adapting a fifth of its product range according to US customers needs (Gordon,